What's different about selling on Marketplace in Canada
- All-in pricing. Several provinces require an advertised vehicle price to include every fee the dealer intends to collect. Sales tax, and in some provinces licensing, are the exceptions. A rep's Marketplace listing with a price is an advertisement, so it has to comply.
- Federal drip pricing law. Since June 23, 2022, Canada's Competition Act treats advertising a price that can't actually be paid, because of mandatory added fees, as a deceptive marketing practice. Government-imposed charges such as taxes are excluded. That applies in every province, including those without their own all-in rule. Source
- Kilometres and CAD. Listings, prices and payment estimates should read the way Canadian buyers expect.
- Rural reach. Outside the big metros, Marketplace is often the main way local buyers browse used vehicles. Coverage matters more than polish.
All-in pricing by province, at a glance
| Province | Who regulates dealer advertising | All-in price rule (summary) |
|---|---|---|
| Ontario | OMVIC | Advertised price must include all fees and charges the dealer intends to collect, except HST and licensing |
| Alberta | AMVIC | Advertised price must be the total all-in price, with no fees added on top, except GST |
| British Columbia | Vehicle Sales Authority of BC | Advertised price must be the total price, including documentation, inspection and dealer fees, excluding PST, GST and levies |
| Nova Scotia | Provincial consumer protection rules plus the federal Competition Act | No industry council of its own like OMVIC or AMVIC, but federal drip-pricing law still applies |
Saskatchewan, Manitoba and Quebec also have all-in advertising rules. This table is a summary, not legal advice. Check the current rules with your regulator before you change how you advertise.
How LotBoard helps you stay consistent
- Listings take their price from your website. If your website price is compliant, your reps' Marketplace prices match it.
- The daily sync flags price drops so Marketplace doesn't lag behind your website.
- Sold units are flagged for removal the next day, which matters in BC, where the VSA expects sold vehicles to be removed from ads, not just marked sold.
- No bait pricing from reps, because every listing starts from the website data.
Works beside your DMS and CRM
Canadian stores run PBS and a range of other DMS and CRM platforms. LotBoard doesn't connect to any of them, and doesn't need to: it reads your website's vehicle pages, and Captured Opportunities and Attributed Sales are recorded in LotBoard itself. That keeps Marketplace attribution clean for PBS stores and everyone else, with nothing for your DMS administrator to set up. More on PBS dealerships.
Built here
LotBoard is made by M.W.A Automotive Solutions in Halifax, Nova Scotia, by people who work on a dealership sales floor. Support is by email from Atlantic Canada.
In this section
Nova Scotia
How Nova Scotia dealerships can run Facebook Marketplace: Halifax and rural reach, honest all-in pricing under federal drip-pricing law, and a tool built in Halifax.
Ontario
OMVIC's all-in pricing rule applied to Facebook Marketplace: what an Ontario dealer's or salesperson's listing price must include, common mistakes and how to stay consistent.
Alberta
What AMVIC's all-in pricing rule means for Facebook Marketplace car ads in Alberta: price includes all fees except GST, no add-ons on top, and how to keep reps consistent.
British Columbia
BC's Vehicle Sales Authority rules applied to Facebook Marketplace: total-price advertising, consistent prices across platforms, honouring the lowest price and removing sold ads.
Frequently asked questions
Do all-in pricing rules apply to a salesperson's Marketplace post?
In our view, a Marketplace listing that shows a dealership vehicle's price is an advertisement, so treat it as one. OMVIC's guidance, for example, is addressed to dealers and salespeople. Confirm with your provincial regulator.
Is LotBoard priced in Canadian dollars?
Yes. $449/month CAD per dealership, with discounts for 6-month and annual terms.
Do you support French?
LotBoard's site and product are in English today.
Sources
- Miller Thomson: Drip pricing and Canada's Competition Act (in force June 23, 2022)
- OMVIC: All-in price advertising, what dealers and salespeople need to know (May 2026)
- Automobile Protection Association: All-in pricing rules in Alberta and other provinces
- Vehicle Sales Authority of BC: Advertising total price and dealer fees bulletin
This page is general information, not legal advice. Confirm current rules with your provincial regulator.