These are your numbers, not ours — start from what your store already sees on Marketplace and move the sliders.
$47,520
gross per month from Marketplace at these assumptions
360
leads / month
21.6
units / month
21 h
rep time saved vs. typing listings by hand
106×
gross vs. the $449/mo subscription
How the calculator works
| Input | What to enter |
|---|---|
| Vehicles listed per month | Total Marketplace listings across all reps |
| Leads per listing | Messenger conversations per listing, from your own history if you have it |
| Close rate | Share of Marketplace leads that buy |
| Gross per unit | Average front plus back gross |
Monthly gross = listings × leads per listing × close rate × gross per unit.
Rep time saved assumes about 12 minutes to type a listing by hand and about 1.5 minutes with LotBoard.
Getting honest inputs
- Use a recent month. Count Marketplace conversations per rep and divide by their listings.
- If you don't track close rate by source, start low, around 3–5%, and adjust.
- Use gross after pack, not list margin.
These are your assumptions, not a promise. The value of the exercise is seeing which lever matters most for your store. Usually it's coverage (listings) and reply speed (close rate).