Facebook Marketplace for car dealers in Nova Scotia

Why Marketplace matters more here

Nova Scotia's buyers are spread out. Outside Halifax Regional Municipality, a used-vehicle shopper may be an hour or more from the nearest dealership with what they want. Marketplace brings your inventory to their phone, and a conversation with a named rep is often what gets them to make the drive.

That cuts both ways. Shoppers from Truro, Bridgewater or Antigonish compare your listing with private sellers and other dealers across the province. The listing that answers fastest, with an honest price, wins the trip.

Pricing: keep it all-in

Nova Scotia doesn't have a dealer-funded industry council like Ontario's OMVIC or Alberta's AMVIC. But the federal Competition Act has prohibited drip pricing since June 23, 2022. Advertising a price that can't be paid because of mandatory added fees is a deceptive practice, with government-imposed charges such as HST excluded. The safest habit is the one regulated provinces already require: the price in the listing is the price the buyer pays, plus tax. Source

A Nova Scotia playbook

1. Cover the whole used lot. Rural buyers search broadly, so every unit needs to be visible.
2. Lead with the drive. Reps should offer appointment times and directions early. The VIP Showroom Pass puts the time, vehicle and directions on the buyer's phone.
3. Answer fast. Unread-lead alerts after 3 minutes keep buyers from moving on to the next seller.
4. Route to the right groups. Work trucks to contractor and farming groups, budget cars to student groups. LotBoard's group routing rotates so no group is hit twice in 24 hours.
5. Clean up sold units the same day. In a small market, a buyer who drives in for a sold car tells people.

Local support

We're in Halifax. If you'd like to see it on your own vehicle pages, book a walkthrough.