Start here
New to Marketplace as a channel? Read the complete Marketplace playbook for car dealers first.
Popular questions
- Why do our listings keep disappearing? Read Marketplace car listings removed.
- How many cars can a rep post a day? Read Marketplace posting limits.
- Is it allowed to post dealer cars from a personal profile? Read posting from personal accounts.
In this section
Why listings get removed
Why dealership reps' Facebook Marketplace car listings get removed or hidden, from posting bursts and duplicates to policy flags and automation, and how to prevent and fix it.
Posting limits
Meta doesn't publish a vehicle posting limit, so here's a safe daily pace for dealership reps: posting windows, spacing, warm-up ramps for new accounts and warning signs.
Posting from personal accounts
Why dealership cars reach Marketplace through salespeople's personal profiles since 2023, what's at stake for reps, and the guardrails a dealership should put in place.
Listing photos
Which photos sell cars on Facebook Marketplace: lead photo, order, count, branding without clutter, and what to avoid. A practical shot list for dealership reps.
Best time to post
When to post vehicles on Facebook Marketplace as a dealership rep: morning, lunch and after-work windows, weekend planning, and why spacing matters more than the exact minute.
Leads not converting
Why Facebook Marketplace car leads go quiet after "is this still available?", and the reply-speed, first-message and appointment habits that turn them into showroom visits.
Photo & copy formula
A floor-tested Marketplace listing system for dealership reps: the 8-photo walkaround order, price bracketing for search filters and a clean 70-word, emoji-free description.
Messenger replies that book test drives
Word-for-word Messenger replies for dealership reps: answer 'is this still available?', handle cash lowballs, pivot sold units and follow up ghosted buyers into booked test drives.
Rep warm-up & aged-inventory plan
A 14-day plan to warm up quiet rep Marketplace accounts at a safe pace, list fresh trades fast and turn 45-day aged inventory, with a free pacing planner for your floor.