Feature · Messenger lead HUD

Turn Marketplace messages into showroom appointments

When a buyer writes "is this still available?", the rep who answers first with something useful usually gets the appointment. The HUD puts everything they need in the conversation.

Last reviewed October 31, 2026 · LotBoard team, Halifax, Nova Scotia

What the rep sees beside the conversation

ToolWhat it does
Vehicle cheat sheetVIN, current website price, exact mileage and the VDP link for the unit the buyer asked about
Payment calculatorEstimates on your dealership's terms: on or off, allowed loan terms, fees, tax and down payment
Quick repliesOne-click templates with the vehicle details filled in, which reps can edit
Similar unitsUp to three in-stock alternatives, same body style and within 15% of the price, with a pivot reply
Unread-lead alertA desktop alert and chime when a buyer's message sits unread for 3 minutes
Trade-in capture"Trading in your current vehicle?" Log year, make, model and mileage to the Trade Leads panel
VIP Showroom PassSend an interactive VIP Showroom Pass with the time, vehicle, rep, countdown, calendar, directions and check-in

Payment estimates on your terms, not the rep's guess

Buyers ask "what's the payment?" in the first message. Managers set what reps may quote from the dashboard: whether the calculator is on, which terms are allowed, fees, tax and default down payment. Reps can't invent a rate. The calculator shows an estimate, and your F&I office still structures the deal.

Speed is the whole game

Marketplace shoppers message several sellers. The unread-lead alert makes sure no conversation sits for long. Quick replies get a specific, useful first answer out in seconds. Our Messenger sales scripts show what good looks like.

When the unit is gone or over budget

"Sold" and "too expensive" don't have to end the conversation. The similar-units card offers up to three alternatives from your live inventory, so the rep can pivot instead of losing the lead.

Frequently asked questions

Does the HUD read buyers' messages?

It works inside the rep's own Messenger session in their browser to show tools beside the conversation. It doesn't send messages on its own. The rep chooses and sends every reply.

Can I turn the payment calculator off?

Yes. It's a dealership-level setting, along with the allowed terms and fees.

Put your whole lot on Marketplace

One price per dealership, your whole sales floor included. Reps keep pressing Publish themselves.