Dealership Facebook Marketplace software pricing, per rooftop

What you pay, in Canadian dollars

Prices are per rooftop and before applicable sales tax. Every tier includes the same product. The only difference is how often you're billed and whether the $399 setup fee applies.

Why per rooftop instead of per rep

Most Marketplace tools charge per seat, so managers end up rationing logins to the two or three reps who post the most. That defeats the point. Marketplace rewards volume spread across many personal profiles. A store with twelve reps each posting a few units a day reaches far more local buyers than two reps posting everything.

So LotBoard is priced per dealership. Up to 25 reps on the Chrome extension, one manager dashboard, one invoice. Add a new hire by sending them your invite link, with no change to your bill.

What's included in every plan

• Chrome Extension: 1-click VDP import from your own website, duplicate-VIN protection, the listing builder, branded lead photos and the Smart Scheduler (timed reminders with randomised spacing, nothing ever posted unattended)
• Interactive Customer [VIP Showroom Passes](/features/vip-showroom-pass): iPhone and Android calendar booking, Maps, running late and reschedule, trade-in capture, "I'm Here" check-in, QR code and automatic sold-unit vehicle alternatives
• Salesperson Mobile Workspace (PWA): instant push notifications, vehicles to list, My Listings, goals and a custom photo and greeting profile
• The [Messenger lead HUD](/features/messenger-lead-hud): vehicle cheat sheet, payment calculator on your terms, quick replies, cross-sell and unread-lead alerts
• [Manager Command Center](/features/manager-dashboard): inventory coverage, listing health and price-change intelligence, duplicate-VIN warn or block, daily sold-unit and price-drop sync
• Captured Opportunity Funnel and Attributed Sales tracking, rep scorecards, goals, the Dealership Health Score and 1-click printable PDF / CSV executive reports
• Account Health and Warmup Shield to protect reps' personal profiles
• Fresh Trade mode for units that aren't on your website yet, with a VIN decoder
• Email support from our team in Halifax

How billing works

1. Choose a plan above and start your 14-day free trial. Stripe collects a card securely and charges $0 today.
2. You get your manager dashboard and team invite link straight away.
3. Reps open the link, create an account and install the extension. It takes about two minutes per rep.
4. Your plan bills on day 15 unless you cancel first. Manage your card and invoices from the billing page in your dashboard.

You can cancel any time from Billing in your manager dashboard or by contacting support@lotboard.ca. Cancellation takes effect at the end of your current billing cycle: the month on Monthly, the paid term on 6-Month and Annual. See the Terms and Conditions for the full refund policy.

Is it worth $449 a month?

That depends on your numbers, so use the Marketplace ROI calculator with your own listing count, leads per listing and gross. As a sanity check: if Marketplace produces one extra front-and-back deal a month at typical Canadian used-car gross, the subscription has paid for itself.