The rule, in OMVIC's words
OMVIC says: "If a vehicle is advertised with a price, that price must include all fees and charges the dealer intends to collect, with the exception of HST and licensing." Both exceptions must be clearly identified in the advertisement. (OMVIC, May 2026)
What has to be inside the listed price
| Must be included | May be excluded (state it clearly) |
|---|---|
| Freight and PDI or PDE | HST |
| Administration or documentation fees | Licensing |
| Safety certification | |
| Any other mandatory charge the dealer intends to collect |
Why Marketplace listings are a risk area
Marketplace listings are written fast, by many people, from personal profiles. Common problems include:
- The "website price minus fees" listing. A rep lists below the website price to get attention and plans to add admin and certification later. That's exactly what the rule prohibits.
- "Plus fees" in the description. A disclaimer doesn't fix an incomplete price.
- Stale prices. The website price went up after reconditioning, but the Marketplace price didn't.
- Finance-only pricing. Advertising a payment or a price that's only available with dealer financing, without making the cash price clear.
How to make it routine
- Make sure your website's advertised prices are all-in.
- Have reps list from the website price, not from memory. LotBoard pulls the price from the vehicle page automatically.
- State the HST and licensing exclusion in every description. Add it to your listing template.
- Act on price-change prompts the same day.
- Use the dashboard to spot-check listings each week.
Mystery shops
OMVIC runs mystery shops on all-in pricing compliance. Assume any Marketplace conversation could be one, and train reps to quote the advertised all-in price consistently in Messenger too.
Frequently asked questions
Does OMVIC's all-in rule apply to a salesperson's personal Marketplace post?
OMVIC's guidance on all-in advertising is addressed to dealers and salespeople, and a Marketplace listing showing a dealership vehicle's price is an advertisement. Treat it as covered. Confirm specifics with OMVIC.
Can we list without a price?
Marketplace's vehicle form asks for a price. Any price you show must be all-in, so list the all-in price.
Sources
- OMVIC: All-in price advertising, what dealers and salespeople need to know (May 2026)
- Miller Thomson: Drip pricing and Canada's Competition Act (in force June 23, 2022)
This page is general information, not legal advice. Confirm current rules with your provincial regulator.