What a finished listing contains
- Title and category fields filled in Marketplace's vehicle form: year, make, model, mileage, price, body style, colours, fuel and transmission
- A description under 150 words that opens with a hook, such as low mileage, market value, a clean history or certified pre-owned. It lists the highest-value features first and closes with the rep's call to action
- The rep's signature. Their name, phone number and dealership, in their voice
- Photos in gallery order, attached for the rep
- A branded lead photo with your watermark and an "Ask for [Rep]" band, applied automatically
Why not use an AI writer?
Two reasons. Cost: a per-listing AI fee adds up fast across a sales floor. Control: generic AI copy reads the same on every listing, invents features and sprinkles emojis. LotBoard's builder runs locally on a template engine with thousands of variations. It only uses features it actually found on the vehicle, and it never adds an emoji.
Variation without spin
Marketplace shoppers see many near-identical listings. Varying the opening, structure and phrasing across reps and units keeps your listings from looking copy-pasted. Every claim is still tied to the vehicle's actual data.
The rep stays in charge
The rep sees the full description before posting and can edit anything. We give them a strong first draft in their own voice. Want examples? See our car listing description templates.
Frequently asked questions
Can managers control the wording?
Managers set the dealership-wide pieces, such as the watermark, branded-image wording and payment terms. Reps personalise their own signature and can edit each description.
Does it include price disclaimers?
The price comes from your website. Make sure your advertised price meets your province's all-in pricing rules. See our Canadian dealer pages.