Three windows that work for most stores
| Window | Why it works |
|---|---|
| Around 8 AM | Commuters and early browsers, and fresh listings for the day |
| Around noon | Lunch-break scrolling |
| Around 5 PM | After-work browsing, which runs into the evening and is often the busiest |
LotBoard's Smart Scheduler suggests these windows and spaces posts 10–15 minutes apart with randomised timing.
Weekends
Saturdays are big for vehicle shopping. Have listings live and refreshed before the weekend, and make sure someone is working Messenger on Saturday. A great listing posted Friday at 5 PM with no one replying until Monday is a wasted lead.
Timing matters less than these three things
- Reply speed. Being first with a useful answer beats perfect timing.
- Spacing. Bursts hurt the account. Steady posting helps it. See posting limits.
- Freshness. Update prices on existing listings instead of deleting and reposting.
Test it in your market
Track messages per listing by the hour it was posted for a month, then shift your windows. Your local pattern beats any national rule of thumb.