Why personal profiles?
Meta stopped letting business Pages post vehicle listings on Marketplace as of January 30, 2023, and pointed dealers to paid Automotive Inventory Ads. Salespeople listing vehicles from their own profiles became the main organic route.
What the rep is responsible for
- Meta's rules. Commerce Policies and Community Standards apply to every listing. The rep agreed to them when they created their account.
- Honest listings. A real vehicle, really available, at the real all-in price. Provincial advertising rules apply to dealership vehicles. See Canadian dealer rules.
- Their own account's health. Posting pace, duplicates and automation are what get accounts restricted.
What the dealership should put in place
- A written Marketplace policy. Which units, which prices, required wording (for example "plus HST and licensing"), and response-time expectations.
- No forced posting. Make it opt-in with incentives rather than a condition of employment. It's the rep's personal account.
- No shared logins and no bots. One person, one profile, a human pressing Publish.
- One VIN, one rep. Prevent duplicate listings and price conflicts.
- Visibility for managers. Know what's posted under your dealership's name, so you can fix mistakes fast.
- A clean exit. When a rep leaves, their listings for your vehicles come down.
Where LotBoard fits
LotBoard is a browser assistant, not an official Meta integration. It isn't affiliated with or endorsed by Meta. It fills Marketplace's normal form in the rep's own browser and stops at review, and the rep presses Publish. It paces posting, warns before risky volume and pauses if listings stop being visible. Managers get the visibility in point 5 without touching anyone's account.
Frequently asked questions
Can a car dealership post on Facebook Marketplace as a business?
Not from a business Page. Meta ended that for vehicles on January 30, 2023. Dealerships use rep posting from personal profiles, or paid Automotive Inventory Ads.
Do reps need to say they work for the dealership?
Being upfront that they're a salesperson at your dealership builds trust and avoids misleading buyers. We recommend it in every description.
Sources
- CBT News: New Facebook Marketplace rule restricts business pages from listing cars
- Meta: Commerce Policies
This page is general information, not legal advice. Confirm current rules with your provincial regulator.