The problem from your chair
Your reps are already on Marketplace. Some post every day, some never. A few of your units are listed three times at three prices, while the aged units you most need to move aren't listed at all. A unit you wholesaled last week is still getting messages. And when the GM asks what Marketplace is doing for the store, you don't have a number.
What you actually need to control
| You need to know | Why it matters | How LotBoard shows it |
|---|---|---|
| Which units are live, and by whom | Coverage and accountability | Live feed and Listings tab, stamped server-side per rep |
| Whether a VIN is listed twice | Price conflicts, rep fights, confused buyers | Duplicate-VIN rule: warn the second rep or block the post |
| Which listings are for sold units | Bad reviews and wasted rep time | Daily website sync, with the listing rep prompted to mark it sold |
| Which prices are stale | Lost leads and advertising compliance | Daily price-drop detection with a one-click update prompt |
| Who's producing | Coaching and pay plans | Leaderboard: active listings, posts this week and this month |
| Trade-ins mentioned in chat | Acquisition opportunities | Trade Leads panel fed from the rep's Messenger sidebar |
Point Marketplace at the units you need to turn
Marketplace volume is free, so use it where it moves the needle. That means aged units approaching their wholesale date, units with fresh price drops, and lower-priced units that convert best on Marketplace. When you drop a price on the website, LotBoard's daily sync tells the rep who listed it to update and bump the listing.
Fresh trades before they hit the website
Recon and photos take days. With Fresh Trade mode a rep can list a just-appraised trade from its VIN, with price, mileage and phone photos, as an early-access listing before your competitors know it exists. You decide whether that's allowed.
Protect your reps' accounts, and your reach
A rep whose listings are hidden is a channel you've lost without knowing it. LotBoard paces posting with suggested windows and spacing, ramps idle accounts slowly, and checks every few hours that each rep's listings are still visible to buyers. If they're not, the rep's posting pauses and you see it on the dashboard. More in how many cars a salesperson can post per day.
A weekly Marketplace review in 15 minutes
- Open the leaderboard. Who has the most live units, and who has zero?
- Check coverage. Which retail-ready units aren't live anywhere? Assign them.
- Check alerts. Have the sold units and price drops been actioned?
- Check trade leads and appointments from Marketplace conversations.
- Pick one rep to coach on reply time or listing quality.
Frequently asked questions
Can I stop two reps from listing the same vehicle?
Yes. Choose warn (the second rep sees who already has it) or block (the post is refused) with one switch in your dashboard.
Do reps see each other's listings?
Reps see their own listings in the extension. Managers see the whole store on the dashboard.
Does it work for new inventory too?
Yes. The importer reads new and pre-owned vehicle pages and flags in-transit, demo and call-for-price units before a rep posts them.