At a glance
| LotBoard | Shiftly (per its website, Oct 2026) | |
|---|---|---|
| Pricing | Published: $449/month CAD per dealership, up to 25 reps, with 6-month and annual discounts | Not published. Custom quote by email |
| Built for | Car dealerships, with a Canadian focus | Dealerships plus RV, powersports, marine, equipment, trailers and more |
| Inventory source | Your website's vehicle pages, plus VIN decode for fresh trades | Describes pulling VIN data, photos and pricing from your DMS or website |
| Publishing | Form filled in the rep's browser. The rep always presses Publish | Describes syncing inventory to Marketplace "in minutes" |
| Manager tools | Per-rep attribution, leaderboard, duplicate-VIN warn or block, sold and price-drop alerts | Dashboard tracking and sold alerts described |
| Messenger tools | Cheat sheet, payment calculator on your terms, quick replies, cross-sell, trade capture, appointment pass | Not a focus of the homepage |
| Paid ads | Not offered. We focus on organic Marketplace | Offers ad campaign management |
| AI usage | Descriptions built locally, with no per-listing AI cost | Describes generating compliant descriptions |
Where Shiftly may be the better fit
- You sell several kinds of inventory, like boats, RVs and equipment, and want one tool for all of them.
- You want a vendor that also manages paid ad campaigns.
- You prefer maximum automation and accept the trade-offs.
Where LotBoard is the better fit
- You want to know the price up front. It's on our pricing page, in CAD, per rooftop.
- You want reps in control. LotBoard never publishes unattended, which protects reps' personal accounts. See why listings get removed.
- You manage a sales floor. Attribution, duplicate-VIN rules and a leaderboard are built for used car managers. See the manager dashboard.
- You sell in Canada. All-in pricing in Ontario, Alberta and BC, plus federal drip-pricing law, shape how we keep prices consistent. See Canadian dealers.
- You want the Messenger side covered, from first reply to appointment.
Switching
There's nothing to migrate. Start a plan, send your invite link, and reps import from your vehicle pages the same day. Existing Marketplace listings stay on reps' profiles. As they sell or get refreshed, new ones are created through LotBoard and tracked from then on.
Frequently asked questions
Is LotBoard cheaper than Shiftly?
Shiftly doesn't publish its pricing, so we can't say. LotBoard is $449/month CAD per dealership, or less on 6-month and annual terms, with up to 25 reps included.
Does LotBoard post automatically like Shiftly?
No, by design. LotBoard prepares the listing and the rep presses Publish. Scheduled posts are reminders, not unattended posting.
Sources
This page is general information, not legal advice. Confirm current rules with your provincial regulator.