Days 1 to 14: warm up quiet accounts
A rep who hasn't posted in 30 days (or ever) should rebuild a normal pattern before posting heavily. The ramp we suggest:
| Day | Posts that day |
|---|---|
| 1 | 1 |
| 2 | 2 |
| 3 | 3 |
| 4 | 5 |
| 5 | 7 |
| 6 | 9 |
| 7 onward | up to 10 |
Every day, post in three windows (around 8 AM, noon and 5 PM), at least 10 minutes apart and no more than 3 in an hour. These are suggestions, not Meta rules: a rep with a steady history can do more, at their own risk. Use the planner below to see when your floor will have every unit listed.
Fresh trades: same day, every time
The appraisal lane is your best source of Marketplace inventory. When a trade comes in, decode the VIN, add price, km and phone photos, and post it before it's even on the website.
Day 45: the aged-inventory routine
Once a week, pull every unit past 45 days and do three things:
- Re-shoot photo one if it isn't a strong front three-quarter shot.
- Re-price inside a filter bracket if your desk agrees (see the copy formula).
- Update the existing listing instead of deleting and reposting. Mass reposting looks like duplicate spam.
Assign each aged unit to one rep, one listing. Two reps on the same VIN split the buyer and the credit.
What the manager watches
Who posted what, which listings are still live after the car sold, and which reps are slowing down. LotBoard's dashboard shows all three, and its daily website check flags sold units and price drops automatically.
Free dealership floor toolkit
Messenger reply builder, listing copy formatter & warm-up planner
Use it right now for free. LotBoard does all three automatically inside your reps' Chrome.
Post in three windows (Atlantic time): around 8 AM, noon and 5 PM, at least 10 minutes apart and no more than 3 an hour per rep. Reps list straight from the vehicle pages on your PBS dealer website; fresh trades go up by VIN. Your floor covers all 90 units by day 5.
| Day | Per rep | Whole floor | Running total |
|---|---|---|---|
| 1 | 1 | 8 | 8 |
| 2 | 2 | 16 | 24 |
| 3 | 3 | 24 | 48 |
| 4 | 5 | 40 | 88 |
| 5 | 7 | 56 | 90 ✓ |
| 6 | 9 | 72 | 90 ✓ |
| 7 | 10 | 80 | 90 ✓ |
| 8 | 10 | 80 | 90 ✓ |
| 9 | 10 | 80 | 90 ✓ |
| 10 | 10 | 80 | 90 ✓ |
| 11 | 10 | 80 | 90 ✓ |
| 12 | 10 | 80 | 90 ✓ |
| 13 | 10 | 80 | 90 ✓ |
| 14 | 10 | 80 | 90 ✓ |
These are suggestions, not Meta rules. A rep can post more, at their own risk, if their account has a steady history.
Frequently asked questions
How many cars can a new rep post on Marketplace per day?
Meta doesn't publish a limit. For a new or idle account, start with one post on day one and ramp up over the first week toward ten a day, spaced at least ten minutes apart.
Should we delete and repost aged inventory on Marketplace?
Avoid mass delete-and-repost. Update the price, photos or description on the existing listing instead.