The lead photo does 80% of the work
- Front three-quarter view, the whole vehicle in frame, shot at headlight height
- A clean background. Avoid other cars' bumpers cutting into the frame
- Daylight, no harsh shadows across the body
- Light branding only. A small logo and a short "Ask for Sam" band. Never cover the vehicle with price stickers or big banners
LotBoard applies your watermark and the rep's "Ask for" band to the first photo automatically, so branding stays consistent and small.
Recommended order
- Front three-quarter (lead)
- Rear three-quarter
- Driver's side profile
- Dashboard and instrument cluster, with mileage visible if possible
- Front seats
- Rear seats
- Cargo area
- Wheels and tires
- Key features: sunroof, screen, heated seats
- Any honest flaws
Importing from your website keeps your merchandiser's gallery order, so if the website order is right, Marketplace will be too.
What to avoid
- Stock or manufacturer images for used vehicles
- Screenshots of the website
- Collages and heavy text overlays
- Photos of a different unit, even the same model
Fresh trades
Phone photos are fine for early-access listings if they're bright, level and complete: four corners, dash and interior. Replace them with your studio photos once the unit is on the website.