Car listing description templates for Marketplace

The structure that works

1. Hook. One line on the single best reason to look, such as low kilometres, a fair price, a clean history or certification.
2. Key facts. Year, make, model, trim, kilometres and drivetrain.
3. Top features. Three to five buyers actually care about.
4. Price line. All-in, plus the taxes your province allows you to exclude.
5. Who you are and what to do next. Name, dealership and an invitation to message or book a time.

Family SUV

Work truck

Budget car under $15,000

Low-kilometre unit

Certified pre-owned

Rules for every template

• Every feature must be on this vehicle. Check the VDP.
• No emojis or ALL CAPS, and no "DM for price."
• No "plus fees." Mandatory fees belong inside the price. See Canadian dealer rules.
• Vary the wording between reps so listings don't look copy-pasted.

LotBoard's listing builder generates descriptions in this structure automatically, from the vehicle's real data and in the rep's voice.